Creating a Message
The Language of Conservation: How to Communicate Effectively to Build Support for Conservation by Public Opinion Strategies and Fairbank, Maslin, Maullin, Metz & AssociatesTemplate for Developing Messages– His is a checklist for developing and evaluating conservation messages and communications materials.
Letters to the Editor
Letters to the editor are quick to write, relatively easy to have published, and appear in the most widely read section of the paper, the editorial page. Politicians and government agencies routinely clip and circulate letters to the editor as an indicator of what is important to their constituents
The Community Tool Box provides an excellent guide to writing letters to the editor.
The best way to learn to write a letter to the editor is to look at examples. Here are some letters to the editor that we think are good models.
The Activist Toolkit Wiki provides a guide to writing a press release.
Sample Press Releases: